Consulting

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Writersandpoets.com can help you package your book, prepare marketing plans, financial projections, establish national distribution, develop your sales strategy and more.

Major publishers, small presses, authors, magazines and even film studios have used our consulting services over the past decade.

 

Here is a short list of services we offer to authors and small presses:

  • Idea development
  • Contract review and negotiation
  • Production
  • Competitive Research and Analysis
  • Sales forecasting
  • Marketing plan development
  • Distribution management

 

Our clients, large and small, range from international corporations to self published authors. We accept assignments on projects which both capture our imaginations and have a high potential for success in the marketplace.  Your main objective as an author should be to publish a great book that will appeal to your target audience, not just to make a quick dollar by publishing a book with the same idea as countless other titles that are already on booksellers’ shelves (waiting to be returned to the publisher).

 

How to Get Started: 

First – prepare your sixty second verbal pitch.  You must be able to clearly explain and convey your project, goal or what you want to us via phone.

 

You would be surprised at how many authors claim to be working on the next great American novel, or on thought provoking works of non-fiction, but when asked to tell us about their project, they ramble on for over ten minutes trying to explain what it is that they are writing.

 

Now 10 minutes may not seem like a long time, but to an industry professional, that is like watching twenty, 30 second commercials, one right after the other, for the same product, that we probably won’t ever want to buy…get it?

 

Second – write out your sixty second pitch in no more than 2 paragraphs.  Be sure to include the proposed title and subtitle of the work including your full contact information such as email, phone and fax number.

 

Third – prepare your written bio, and make sure it is written to illustrate how your life or professional experiences qualify you to write the book that you are working on.  Here, we are looking for what you have done recently, in your adult years…please omit references to your first poem that you wrote at age six, or your spiritual awakening at 26!

Finally – email all of the above to us.

 

Then What?

We will, at no charge, evaluate your project, and determine whether or not it is something we are able to help you with. If we can’t help you, we may recommend others who can.

If we can help you we will usually schedule a free 10 minute phone call with you to consult with you on your project.

 

We will end the phone call with an action plan of next steps. We can help you with these next steps, you can proceed on your own (checking in occasionally if you like) or we can divide up the actions to take.

 

We will normally request additional materials from you such as your full manuscript, press clippings, articles that you have written or that were written about you, and any additional information that will help us meet your goals.

 

At this point, you will be required to pay a retainer in exchange for our service.

 

How Much Will It Cost?

That depends upon the scope of your project, the amount of work and services that we deliver to you, and special circumstances unique to your situation. For self-published and mainstream authors, we now offer a low cost, beginner-to-advanced book coaching package, which includes the following

 

  • Mentoring –  Offering constructive criticism and positive feedback
  • Identifying opportunities that will help you grow both in visibility and as a writer
  • Help in making critical career choices related to your book contracts, publicity initiatives, and sales efforts
  • Weekly, monthly, annual and lifetime sales to date for your books
  • A demographic breakdown by city and state of where your books sell
  • Recommendations for ongoing improvements to all areas of your literary career
  • Discounts on advertising, mailing lists and other industry services and tools

Success Stories

Writersandpoets.com was launched as a website to help authors get to the next level. The site was launched by Earl Cox, founder.

 

Randal Pinkett – Winner of Season 4 of The Apprentice

Randal Pinkett, the winner of ‘The Apprentice’ season 4 retained Earl Cox (founder) to secure a book deal. We crafted a one-of-a-kind business book proposal specially tailored for Randall’s unique background as an academic standout and a successful entrepreneur.

The result was a winning book proposal for The Campus CEO, which got multiple offers and strong interest from major publishers. Ultimately, Randal signed a deal with Kaplan, based on their strength in selling in the college market.

 

Wahida Clark – New York Times Best-selling Author

When author Wahida Clark received bad checks in lieu of royalty payments from her former Brooklyn-based publisher, she turned to us for help. We successfully terminated her previous contract, recovered a percentage of the money due her, and found her a far better deal with a major publisher.

 

Lynnette Khalfani-Cox, The Money Coach

After Lynnette Khalfani-Cox hired us to help her promote her first book, Investing Success, we told her it was a good book, but that the real action in personal finance books would be in teaching people how to get out of debt. Turns out we were right. Lynnette later wrote Zero Debt, and it hit the bestsellers’ lists of the New York Times, BusinessWeek, and Essence magazine.

Today, Lynnette has written over a dozen books on personal finance.

 

Brenda L. Thomas – Best-selling Author

One of our earliest successes came in 2002, after we published Brenda Thomas’ instant smash hit, Threesome: Where Seduction, Power and Basketball Collide. Over 60,000 copies sold. The author — an original “Chick Lit” novelist who writes with flair and spice — appeared in national print, as well as on many radio and TV interviews. Subsequently, re-print rights for Threesome were sold to Pocket Books, along with a four-book deal for our client.

 

Triple Crown Publishers 

During the height of the urban book renaissance Writersandpoets.com distributed Triple Crown Publications and several small presses to national book wholesalers such as Baker and Taylor, Bookazine and others.